Make something they can listen to.
Podcasts, audio books, radio and audio rooms have thrived during the last couple of years. The Pandemic has exploded the genre of listening media beyond its natural growth with the improvement of smartphones.
A wave of entrepreneurs and marketers realize that making something your audience can listen to is a new way of staying connected with your customers. Audio marketing is also a new and accessible opportunity for new entrepreneurs to create a DIY product at home.
For our Pandemic Playbook series, I interviewed Michelle Joseph about navigating career change and personal loss. She evolved her Words with Michelle blog into a successful podcast during one of the most uncertain times of her life. If you are experiencing any of these challenges I urge you to listen to how she did it and hopefully gain some insights on how you can too.